The company starts out as a home textile drop-ship service provider, aiming to provide small quantity wholesale service to international SMEs in the home textile industry. Xiaohua Qin found that SMEs face difficulties in procurement. They don’t have enough capital to make low-cost bulk purchases, even if they eventually raised the funds for purchasing, they have to face the dilemma of inventory stuck. So she started a home textile dropship business to help SMEs reduce their capital and inventory pressure.

However, although the starting point was good, the result was not satisfactory. As a dropshipper, many important aspects are not under your control. Among all these aspects, the most important one is the product quality. We all know how difficult for SMEs to get customers these days, no one can afford the loss of customers due to quality problems. In order to solve these problems, the company then changed its business model to a holding company, named Holic Holdings Co., LTD, incorporated in China, which invests in building factories of various industries in China.